“See Ma Trade”
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I developed this concept as a way to highlight the benefits of trading the “tastytrade way” on the tastyworks platform, without shouting in people’s faces “this is an ad!”. The recurring comedic series would act as network interstitials, social posts, and potentially paid YouTube ads (similar to my “Mirror Image” series).
I planned to film the series myself, and play both mother and daughter characters.
Pilot Script
A mother and her adult daughter on Zoom--or some other video chat. Both have New York or Boston accents and big hair, à la The Nanny.
Daughter: Ma. Ma. Ma. Can ya hear me?
Ma: Deborah? Deborah. Deb.
Daughter: Yeah.
Ma: Deb.
Daughter. Yeah.
Ma: Deborah.
Daughter: Ma. I can hear you.
Ma: Oh there you are, Deborah.
Daughter: OK, Ma. So last week I was down there, I opened a tastyworks account for you.
Ma: Yeah.
Daughter: Yeah, and I downloaded the software.
Ma: Yeah.
Daughter: I’ve been doin’ OK, making a tidy sum, so I figured I’d set you up too, give you somethin’ else to focus on besides your arthritis.
Ma: Oy, Debbie, you’re always worryin’ about me–I’m fine–(grabs back) OHHHhh! Ohhhh!
Daughter: Ma.
Ma: I’m fine.
Daughter: OK, so I’m gonna walk you through this–
Ma: I watch my stories every day, I’ve got that bird house outside the window I look at…
Daughter: Ma, I was thinkin’ a hobby where you use more than your eyeballs..
Ma: I’m on neighborhood watch—you know someone’s gotta keep an eye on that postal worker who takes that suspiciously circuitous route.
Daughter: Ma, you need to be usin’ your brain. Remember what Dr. Schwartz said? “Use or it lose it.”
Ma: Yeah, yeah.
Daughter: This is gonna have you thinkin’, and learnin’, and doin’ a little math–
Ma: Egghhh.
Daughter: –and makin’ decisions, and it’s actually really fun and interesting.
Ma: We’ll see.
Daughter: Ok, so we’ll go step by step.
Ma: Uh-huh.
Daughter: Click on the tastyworks icon.
Ma: Icon...icon…
Daughter: It’s the–
Ma: Icon...
Daughter: It’s the red circle with the T-W in it.
Ma: Oh, aright.
Daughter. You in?
Ma: It’s updating I think.
Daughter: OK…
Ma: Launching something…
Daughter: OK.
Ma: What’s my password?
Daughter: I told you this, it’s Daddy’s least favorite pie.
Ma: (henpecking at keyboard) “Bawww----stttooonnn Crreeaaam.” OK. Sign In. Aright.
Daughter: You in?
Ma: Initializing Broke-ah-rage Session…
Daughter: Uh-huhhh...
Ma: I’m in!
Daughter: Great, Ma! Well done. See? Ya still got it. Now do you see the section on the righthand side–
(Ma’s video is breaking up)
Ma: Deh–
Daughter: Ma?
Ma: –Rah
Daughter: Ma.
Ma: -Eh-
Daughter: Ma.
Ma: (broken speech)
Daughter: Well, we got you into the platform. Maybe next time we can actually put on a trade.
Ma: (broken speech)
Daughter: Bye, Ma.
Ma: (broken speech)
Daughter: I’ll call you later.
Ma: (broken speech)
Daughter: Yeah, me too.
Ma: (broken speech)
Daughter: Mhmm.
Ma: (broken speech)
Daughter: Bye.
(End of call.)
(Then, tastytrade branding comes in with some sort of CTA—something like:
“Keep that brain alive. Trade on tastyworks.” )