About

Picture it: Me. The early 2000s. Trembling alone on my parents’ couch, scared out of my mind by Hitchcock’s hair-raising masterpiece Psycho. The film had two prominent and everlasting effects on me: first, a preference for transparent shower curtains—and second, a fascination with storytelling and how different types of input can affect perception and behavior.

Cut to: Me. Present day. A marketing copywriter, depending on story and the study of humans for everything I do. But instead of convincing people to avoid off-road motels, I work to understand how they see the world and develop unique messages to help them find their way to a product, and pave their way to a purchase.

Elegant, effective marketing is deceptively simple. Many folks think, “What’s Don Draper’s problem? Just show the damn product and list its features.” Those are important elements, but the nuance comes with grabbing and keeping people’s attention, getting them to care, and then compelling them to click “finalize purchase”—all things which require a deep understanding of the customer’s worldview, real knowledge of what’s special about the product, a firm grasp of consumer psychology, and a creative imagination. These are the things I offer.

Ads, emails, social media, blog posts—while each requires slightly different angles and tactics, the throughline of my work is finding clear, relevant, and human stories that resonate with a specific customer, touching both the emotional and logical parts of their brain, and ultimately inspiring them to action. An action like clicking a CTA button. Like the one right here…