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I developed the idea of a comedic serialized promo featuring a beginner trader (played by myself), and her quarantine alter ego. I wanted to incorporate the tastytrade and tastyworks products, emphasize the accessibility of our offerings, and present a relatable beginner character—all while acknowledging the lockdown situation. I wrote, shot, and performed in each episode.
The videos were used as YouTube paid ads, social posts, and interstitials for the network. Check out all eight spots below.