Crypto Offer

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I was tasked with writing scripts for a new crypto offer with the request that I emphasize 1.) how many coins we had, and 2.) the fact that people can both invest and actively trade crypto in the same account they trade all their other products in. The creative direction was the theme of “Get a Taste of Crypto,” with some images of models popping cryptocurrency coins in their mouths.

I aimed for a comedic, attention-grabbing beginning followed by some info targeting the logic side of the target’s brain: “we have a ton of cryptocurrencies to trade, and we’re offering you free money.”