100 Shares Offer

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For this campaign, I was tasked with delivering scripts that promoted a new account-opening offer. Our creative director had developed a series of static banner ads for the campaign, one of which featured a hairless cat with the text, “Ready to get some skin in the game?” Feeling this could act as a charming, attention-grabbing opening, I borrowed the concept for the script and followed it with a rundown of the offer, the benefits of the product (everything you need to trade all in one place, for a good price), and a social influence message (“Everyone else is doing it!”).